The starting point
Zambra Bikes makes and customises premium bicycle wheels. Its website presents a product combining technology and design, with an experience that supports both sides.
Design and art direction
I worked on design and art direction with a modern, technological language. The visuals support the product’s character and build a coherent presentation around the brand.
The experience
I designed navigation alongside content structure. Flexible information management was an important part of the project, so the interface and its organisation work as a whole.
From design to development
I developed the site with WordPress, PHP and JavaScript, using ACF to organise custom fields. Stripe is part of the documented stack. The technical foundation connects product presentation with content editing.
