The starting point
Hysteria Culture is a marketing agency with a dark, brutalist identity. The website needed to express that personality through the experience itself, alongside presenting the agency’s work.
Design and art direction
I treated art direction and design as part of the brand’s voice. A bold aesthetic gives the project character and makes the interface an extension of how the agency communicates.
The experience
Navigation had to live alongside that intensity. I organised content around a functional experience where visual creativity supports the journey and the understanding of the offer.
From design to development
I developed the site with WordPress, JavaScript and Stripe integration. The case connects a strong visual direction with a functional implementation, taking the brand’s language into a website people can browse and use.
