The starting point
MadMusic works in booking, tours and concerts for international Latin artists in Europe. The website presents an activity that brings together artists, events and industry professionals.
Design and art direction
I took on design and art direction to translate that activity into an interface with an identity of its own. The starting point was a visual presentation that supports the music and project information.
The experience
I worked on navigation to support both browsing and content growth. The experience needed a recognisable structure as artist and event information evolved.
From design to development
I developed the website with WordPress, ACF, PHP and JavaScript. Fields and functionality form a content-management foundation that connects the visual proposition with editorial work.
